At the University of Siena, MARE’s instructors teach Metrica Formazione, a professional course dedicated to subjects like “New Technologies Lab for Tourism, Culture and Art Cities”, “Storytelling, Design for Museography, Visual Storytelling”, and “Virtual Tour Platform and the Elaboration of the Set-up Concept”.
The 130-hour course deals with subjects related to the relationship between tourism and culture, identifying cultural development as the vector and tool of growth for a specific territory, and including the analysis of tools for designing local cultural events and using the most effective communication strategies for promoting local sites and engaging citizenry and interactive pathways.